
Which markets offer the clearest path to growth?
Compare jurisdictions to prioritise compliant, high-potential market entry.
9
key metrics validated on the viability of market entry
500+
global customers
4m+
data points to forecast market opportunity
Expanding into regulated markets means facing a fresh set of compliance requirements every time. Before entering a new market, businesses need to understand what obligations they already meet and what new rules they must comply with.
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But with so many jurisdictions opening up, each with different licensing terms, restrictions and enforcement styles, finding the most attractive markets quickly is a challenge.
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Without clear comparisons, teams spend huge amounts of time and resources analysing markets manually, often with inconsistent results. The risk? Choosing the wrong jurisdiction, facing higher costs or missing the chance to enter the right market at the right moment.

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Market Assessments
ÂÜÀòžž’s Market Assessment tool turns regulatory complexity into clarity. By analysing 165 markets against criteria like regulatory approach, advertising rules, enforcement history, tax levels and market potential, it helps compliance leaders and strategy teams decide where and how to expand.

Learn why our customers say that ÂÜÀòžž is an essential tool when entering new markets

Discover how Paytech uses ÂÜÀòžž to navigate complex regulations and assess new market opportunities
“I feel that ÂÜÀòžž is a go-to choice because you find everything in one place. One click, and from there, you go everywhere. To me, ÂÜÀòžž will remain the first go-to place to check something that I might not be immediately aware of."
Charmaine Hogan, Head of Regulatory Affairs at Playtech

How a worldwide slots supplier uses ÂÜÀòžž to choose what markets to enter to stay ahead
“We actually look at the potential regulating markets, the ones that are going to be regulated and I keep an eye on those quite closely because as soon as they are regulated, we want to be in them."
Paresh Rughani, Head of Compliance, Play’n GO
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