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For Bally’s, ����žž Regulatory Intelligence has become an indispensable resource, described as nothing short of "the Bible" for regulatory teams.

We sat down with long-time users of ����žž’s RegTech platform, Zsuzsa Sarlos, Head of Global Legal Operations and Christine Scicluna, International Legal Director of Regulatory & Governance at Bally's, to understand how ����žž’s solutions are solving their real-world problems and why it is their go-to for regulatory intelligence.

“This is the Bible. This is a very good tool to have… to keep on top of any regulatory developments taking place,” explained Scicluna.  

This case study explores how ����žž solves the day-to-day compliance and strategic regulatory challenges across departments at Bally’s, leading to significant time savings, easier cross-functional collaboration, and, ultimately, a long-term partnership for compliance excellence.

‍Problem: Constant regulatory changes to track:

“Regulated markets are not for the faint-hearted, especially a market like the UK, where there is ongoing development... a complete overhaul being discussed: almost on a yearly basis now,” said Scicluna.

����žž: ����žž Country Reports, market intelligence, and ����žž Workspace:

Scicluna directly solves for that with ����žž’s country reports: “Your country reports have made that easy for us, because I have this one-stop shop where I can load a country report and see what regulations are in place and what taxes can be paid.”

Based on feedback from customers, ����žž has also recently released a new feature that takes that intelligence a step further into action. ����žž Workspace translates ����žž’s regulatory intelligence into actionable steps and creates an auditable trail in the process.

While not a ����žž Workspace user yet, after attending the worldwide launch of ����žž Workspace in London, Sarlos explained:

“Combining this whole project management capability with ����žž’s database is a winner… The benefit of the [����žž Workspace] tool for the compliance team and other internal stakeholders is that we can track progress and show the regulator how we achieved compliance. I like that there are Workspace owners and they can involve contributors, not just internally, but externally, as well. External advisors can also join as contributors to different tasks.”

‍Problem: Difficulty sourcing reliable, trustworthy information:

“Which source of truth will I look for on the Internet? Because there is so much noise... I remember struggling to find certain information and… It was not easy to verify that the information was correct,” expressed Scicluna.

Solution: ����žž’s Trusted and Verified Content:

Scicluna explained that ����žž is their source of trusted regulatory intelligence: “[With ����žž], I trust your updates... You have journalists confirming the information externally.”

Problem: Global expansion adds complexity:

“We are a growing business and always on the lookout for new opportunities and markets,” said Scicluna. “We have an international scoring group composed of people across commercial teams, from insights to legal and technical compliance. We all meet to discuss new opportunities.”

Solution: ����žž’s Comparison Overview Tool:

����žž’s Comparison Overview Tool also allows users to compare requirements for jurisdictions side-by-side.

“I found the comparison tool very useful to analyse the main differences between markets, and it’s one I find myself using quite regularly as we look to expand our business in different territories.”

Problem: Keeping up with diverse compliance areas such as AML, RG, advertising restrictions, etc:

“One of the biggest challenges is keeping up with all the compliance requirements that are constantly popping up, including advertising restrictions, responsible gambling, and AML,” said Scicluna.

����žž: ����žž’s expanded global coverage, watchlists & real-time alerts:

“Over the years, ����žž has expanded services to cover different areas, including AML, data protection, banking information, and payments,” said Scicluna.

����žž also sends alerts on regulatory updates based on custom watchlists straight to your inbox, faster than external counsel can say “regulatory change”.

Scicluna commented on this being especially useful when monitoring developing markets and in situations where regulatory requirements are being worked through and released on an irregular basis.

“I look forward to receiving the breaking report from ����žž. It helps me decipher the latest updates and provides us with much-needed clarity, and often faster than external counsel.”

Results
‍

Become an expert in a few clicks

With ����žž’s trusted, easy-to-use regulatory intelligence, Bally’s team can be experts in just a click away, said Scicluna: “I get access to the information, but I can also easily share it with the rest of the team… That makes me an expert on the topic because I have ����žž’s backing, and I know that I can simply revert back to ����žž if I have any follow-up queries.”

“I think the crux of it is a rundown of all the industry developments taking place. Being able to access all of this information in one click is a highlight!".

Time saved

Since using ����žž, Bally’s has saved significant time in their regulatory research: “Having all the information we need in one place saves us a lot of time,” said Scicluna.

Easier onboarding

New starters can get up-to-speed faster using ����žž, explained Sarlos: “Our account team always offers a tailored one-on-one demo based on our new joiners’ role, to help them fully utilise the tool.”

A partnership, not just information

Ultimately, Bally's approach to using the ����žž platform is more than just regulatory intelligence gathering; it is a strategic partnership. The partnership is much more than just the daily digest emails from ����žž, explained Scicluna: “Don't limit yourselves to the daily updates… you’ll only be scraping the surface of all its features.”

“Don't be afraid to reach out to your account team because they are always there to offer support with any new features,” added Sarlos. “We've got a very good relationship with our account team. They are always very proactive in coming to us and encouraging us to participate in demos that highlight all the new features that could benefit us.”

A “Must-Have Tool” for Regulatory Counsel

����žž Regulatory Intelligence empowers Bally’s teams to navigate complex, evolving markets with confidence. With trusted data, intuitive tools, and proactive support, it streamlines compliance, enhances collaboration, and reduces reliance on external counsel.

Sarlos concluded, “����žž is a must-have! We wouldn’t be able to do our jobs as regulatory counsel as thoroughly and effectively without this tool.”